Petzing Playbook: The "West Coast Offense" Redefined In Detroit

Traditionally, football was “run to set up the pass.” The West Coast Offense flipped this on its head. Will the Lions be passing more to set up the run?

Jan 20, 2026

January 19, 2026 | 4:55 PM

In a league currently obsessed with bazooka arms and 4.4 speed, the West Coast Offense remains the great equalizer. It is the philosophy that proves you don’t need to be a superhero to destroy a defense; you just need to be a surgeon. It relies on the belief that a perfectly timed 5-yard throw can be just as devastating as a deep bomb if the rhythm is perfect. For a quarterback like Jared Goff—who wins with his mind and feet rather than raw athleticism—this system isn't just a playbook. It is oxygen.

Let’s dive into what this offense is designed to do, and how this offense will fit the Lions current situation. Hopefully this piece helps you gain some insight and knowledge into the situation. If it did, please share it, like and subscribe to the Detroit Football Journal and receive a free 6-months paywall free!

WHAT IS THE WEST COAST OFFENSE?

The “West Coast Offense” (WCO) is arguably the most influential philosophy in modern NFL history. Originally popularized by Bill Walsh with the San Francisco 49ers in the 1980s, it completely changed how football was played.

Traditionally, football was “run to set up the pass.” The West Coast Offense flipped this on its head.

The Core Philosophy: “Pass to Set Up the Run”

The fundamental idea of the traditional WCO is to use the short passing game as an extension of the run game.

Instead of handing the ball off for a 3-yard gain, you throw a quick 3-yard pass to the flat or a slant.
Goal: Force the defense to defend the entire width of the field (sideline to sideline) rather than just the box. By spreading the defense out horizontally, you eventually open up running lanes up the middle later in the game.

The 3 Pillars of the System

Timing and Rhythm (The “Drop”)

This is the most critical element. In the WCO, the Quarterback is not “reacting” to the receiver; he is throwing to a spot based on footwork.

The entire offense is timed to the QB’s feet:
- 3-Step Drop: Ball comes out immediately (Slants, Hitches).
- 5-Step Drop: Intermediate routes (Digs, Outs).
- 7-Step Drop: Deeper routes (Posts, Corners).
The Rule: The ball must leave the QB’s hand before the receiver makes his break. If the QB holds the ball, the play is dead. This relies on “Trust” and “Anticipation.”
- One of the biggest reasons why receivers are slow to develop in Detroit under Jared Goff is this exact scenario. Goff must trust you know your landmark and your timing is crisp, otherwise it leads to interceptions, batted balls and missed opportunities.

Horizontal Stretch

Old-school offenses tried to stretch the field vertically (deep bombs). The WCO stretches the field horizontally.

It floods zones with multiple receivers (e.g., the “Triangle” read).
It forces linebackers to chase running backs and tight ends to the sidelines, which tires them out and creates gaps in the middle of the defense.

YAC (Yards After Catch)

Because the passes are short (often 5-8 yards in the air), the burden is on the receiver to create big plays.

WCO receivers are drafted for their ability to run with the ball after the catch. They catch the ball in stride on a slant or crossing route and turn a 5-yard pass into a 20-yard gain.

Why It Matters for Detroit (and Jared Goff)

Jared Goff is the prototypical West Coast Quarterback.

He does not have the strongest arm in the league (like Josh Allen), nor is he a runner (like Lamar Jackson).
However, he is elite at processing, reading the defense, timing and accuracy.
The WCO protects the QB because the ball comes out fast (negating the pass rush).
When Goff has to hold the ball this usually means receivers are covered or the play has broken down.

Drew Petzing’s Version:

While Bill Walsh ran the “Pure” WCO, modern coaches like Petzing (and Ben Johnson) run the “Shanahan” variation. This marries the West Coast passing concepts (short, timed throws) with the Zone Run scheme (moving the offensive line in unison). This is why Petzing is considered such a strong fit—he keeps the “timing” elements Goff loves but adds the “power run” elements Campbell loves!